Although a visual communications major, I still find myself interested in the designs of certain products and how their logos are incorporated with them. I found a link between representational, abstract, and symbols within the Starbucks corporation and their designs.
Representational- This Starbucks coffee cup plays the role of reality to the viewer. This is a straight representation of a coffee cup because it is what people buy day in and day out at their local coffee shops. The cardboard cup is standard for coffee and the flat lid with the square whole is known to be the lid of most all coffee cups wherever you go. It appeals to the viewer because they have experienced using cups like this when they buy/drink their coffee, and they know what this cup is used for even if there was no logo presented.
Abstract- The black outlines and detail of this images shape lets the viewer know this is a simple version of a coffee cup. The viewer still understands what this image represents, but knows it is not the reality of a coffee cup they would actually use. This image shows something that a viewer has not yet first handed experienced yet still understands what the concept of it is. The outlined coffee cup relates to the other two levels of meaning because it fits right in between what is real and what is just used as a symbol to communicate with.
Symbol - This is the Starbucks logo for the company. This is a universal world symbol and is known to mean coffee wherever represented. The symbol shows a woman with a crown and star above it which is featured at every Starbucks globally. When the viewer sees this symbol, they instantly know it means coffee. This symbol correlates with the other images posted because they all mean and represent the same product.
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