-Balance
-Symmetry
-Depth
-Repetition
-Complex
-Active
-Harmony
-Repetition
-Consistant
-Sequence
The two images I chose to represent good visual techniques are an old Polish movie poster for the movie "Cabaret" and an advertisement for Heinz ketchup. Both these images are similar yet different in many ways. Both images visually show a lot of repetition, for that is the main technique used to the viewer. In the first ad the four legs are seen repeated in a circular motion around the head, and in the second ad the repetition of the stacked tomatoes goes all the way up to form a similar shape to what a ketchup bottle looks like. The first image shows contrast, especially in color. The foreground black and white contrast against each other, while contrasting against the red background at the same time. The sharpness of these hues really stand out against one another making each color pop out. In the second image, harmony is shown with the red tomatoes placed among the red background. Although the tomatoes are still defined by the darkness of it's shadow, it still semi blends in with the red background and forces the reader to look at the image more closely. Balance is shown in the first image because each leg is placed strategically around the head with the same amount of distance between each. The legs look evenly placed and cause to look pleasing to the eye. In the second photo, balance is also seen by the way the tomatoes are stacked on top of one another. Although placed slightly offset, each and every other tomato tends to balance each other out at the end of the ad. These visual techniques shown help us understand the meaning and content trying to be spread in these images.
No comments:
Post a Comment