Thursday, December 13, 2012

Week 13: Contrast

CONTRAST
The photo above is a great example of an effective use of contrast.  The contrast shown is quite obvious with the use of shapes and colors present in the photo.  The main element us the contrast shown with the white background (wall) against the dark foreground in the front (the table cloth).  The dark shadows are contrasted with the lightness of the tea cups and saucers as well.  An example of contrast is used also within the thickness and thinness of the lines shown above.  The thick vs. thin effect and straight vs. curvy line effect is shown in the napkin lines, as well as the shadows rising from the coffee pot.  Contrast is easily shown in this photograph because of all the reasons listed above; each item and color strongly stand out against one another.  The use of dark and light shadows bounce off of each other and give the viewer clear hard lines on how the contrast is operating.


As I was searching for images that had poor contrast, I really liked this example that I found and thought it clearly showed a lack of contrast in many ways.  As a graphic designer, there are many things that I wish I could change about this photo, for a simple change could transform the entire outlook here.  First of all, it is extremely hard to read the messaged shown across the image because of the white font used.  The white has no contrast with any of the colors in the background, and does not stand out against anything in particular, making it hard to read.  It is also hard to read and lacks contrast because the image is too busy and has way too much going on, when simplicity could have been key.  The background lacks contrast as well because of every color being strewn together in one sequenced line.  There is no definition between the colors, and no shading is used to define certain lines and shadows.  If the photo here had less colors and a more solid background, the foreground (message) would easily have been more easy to read, overall creating a better effect on the image.

Source:  http://www.movoto.com/blog/real-estate-agent/3-quick-tips-to-a-better-brochure-font-edition/

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