Web Design

Week 10 - Basic Elements- Web Design

Movement

Urban Outfitters always have fun, unique web site displays that change constantly so you never expect what is next.  I always find that their site shows great movement and flow, for their ways of typography and placement always move your eye from one side to the other.  The curvature in their type (like the G and E letters) show movement, just like movement is seen as the header is shown in the shape of a half circle.  The images are large enough for the reader to see, and make you want to scroll either down or click next to see more images.  They do well on intriguing the reader to want to view more.

Color:

One of my favorite go-to websites, (and a magazine company I would love to work for) is Nylon magazine.  Nylon always uses a great use of color.  Surprisingly, although they usually have white background layouts and sometimes black headers/copy, they find ways to use huge pops of color that are not overwhelming in the least.  They usually still to different shades of CMYK, whether it be pastels to the hottest hue there is.  They use a great contrast between black and white versus color, and the way they use pull quotes and other captions in color always draws in my attention.  Color is important because it can make your web design better than the next.  The right use of color always brings in the readers attention and gets them wanting to view more.

Lines:

Not only is the website Cool Huntings great for finding new design, it also is a great example of the use of design, especially when using lines.  Cool Huntings uses very clean and straight lines for organization, and makes it very easy and convenient to navigate the site.  I think their use of lines gives for a cool architectural appeal to the web site.  They go for a very modern look on the site, and it is attractive to readers because the information is constantly changing yet the design layout usually stays the same.  There are multiple lines that connect and interconnect, drawing in the readers eye to see where each line can lead to.